Orchid
$450
This case study is for the practitioner who has been doing the work for years and whose digital presence still does not reflect it. The one whose clients tell her “I didn’t know you offered that.” The one who built something real through word of mouth and referrals and relationship, and who is now ready for the website to carry some of that weight too. If you are a therapist, a healer, a coach, someone whose work exists at the intersection of clinical practice and something that cannot be fully explained in a dropdown menu, this one is for you.
Andreina came into this rebuild with unusual clarity for someone who described herself as not knowing “all the fanshyy smashy website words.” She knew she wanted a site that felt like a portal. Something her community could return to, that would reference itself, that people would share with each other the way you share something that finally says what you have been trying to say. She wanted embedded booking for therapy, reiki, and coaching so that a visitor never had to leave the page to find her. She wanted events listed, blog content integrated, a lead magnet that would let people experience her philosophy before they ever booked a call. She wanted it in English and eventually in Spanish. She wanted it to carry the same energy she brings into the room.
The short-term goal was straightforward: get all of her services visible, get a booking flow in place, and stop losing people who arrived and could not figure out how to say yes. The long-term vision was something larger. She called it “the portal to money in my life.” And she meant that literally and spiritually at the same time, which is exactly the kind of thing Andreina says.
The old site was built in February 2023 on the Mirasol template at $350. That was the right entry point at the right time. Andreina had connected with Peanut on a 15-minute consultation call in January of that year, told Christina she could not afford the full build, and Christina found her a way in. The template gave her a presence. It gave her a starting point. And it served her for three years while she figured out the rest.
But by 2026, the site and the woman were no longer the same. The domain still said Corazon Conversations. Andreina’s practice had grown, her credentials had deepened, her specialty had sharpened, and her identity had shifted. She told us in the new questionnaire that the old domain “energetically doesn’t align with who I am anymore.” That is not a small thing to say. That is someone who had outgrown a version of herself and was ready to step into what was next.
The old site had a 5.5 out of 10 SEO performance score. It was not showing all of her services. It was not cohesive. The contact form was generic. The colors had gone dull on her. Clients were arriving and saying “I didn’t know you had all of these services.” Potential clients were arriving and not converting because there was no clear path. She was paying for Acuity for reiki bookings and it wasn’t performing. She was on Mailchimp but had never built a list because she couldn’t figure out what to offer in exchange for an email. She was running three disconnected systems and none of them were talking to each other.
And the old site was getting hit hard. In the final month before the new build started, Wordfence blocked 290 complex attacks and 8,333 brute force attacks on corazonconversations.com. The site was being maintained and protected, but it was not growing. Google Search Console had flagged indexing issues. Pages were not being found. The site was holding steady at 99.99% uptime, which is a testament to the maintenance work, but uptime without visibility is just a door no one can find.
Andreina is not like other therapists in her space, and she knows it. She said it plainly in her questionnaire: most Latinx therapists specialize in EMDR and being Latinx, and she does not consider either of those a specialty. Her specialty is the intersection. She is a licensed clinical social worker and a Holy Fire III Reiki Master and a practitioner of curanderismo and a clinical supervisor, and she weaves all of it together in a way that she describes as “mind blowing.” She brings humor into trauma work. She is direct. She is joyful. She is spiritually grounded in a way that is not performative. She has clairsentience and claircognizance and she uses them ethically in session. She is, as she put it, “simply different therapy than basic talk therapy.”
The new site is being built to match all of that. Not to contain it, but to open a door into it.
On the strategy call in May 2026, we aligned on the StoryBrand framework, which positions the client as the hero and Andreina as the guide. The homepage will not be about Andreina’s biography. It will be about the woman who is searching for her. The one who has been burned out since she was a child because she was always the strong one, always producing, always managing everyone else’s needs. The one who knows something has to change but does not know where to start. That woman is going to arrive on this site and feel, for the first time in a long time, like someone finally sees her.
We are building toward that moment. Every design decision, every headline, every call to action is being made in service of that first encounter.
The site is not launched yet. And that is exactly why this case study exists right now, at this moment, before the ribbon is cut.
Because the story worth telling is not just what the new site will do. It is what the old one could not, and how long Andreina waited with patience and trust while the pieces found their way into place.
She started as a $350 template client in February 2023. She stayed through plugin crashes and logo alignment questions and billing hiccups and spam floods. She asked for help interpreting her reports. She reached out in September 2023 just to say she had been thinking of us since she was making some changes to her business and wasn’t sure if she needed to let us know. That is not a transactional relationship. That is someone who trusted the team with something that mattered to her.
And then in April 2026, she emailed directly to say she was paying for a booking tool that wasn’t working and she wanted to wait until the new site was ready to figure it out. A few days later she accepted a proposal she had originally said she could not afford, because she had found a way to make it work. She signed the contract on May 8. Paid $2,350 on May 11. Was on a review call on May 22. Shared her photos and her copy and her Pinterest board and her navigation spreadsheet all in the same afternoon.
In that same email thread where she first got the proposal, she wrote: “I’m getting rid of Instagram for good. I’m so done with its energy. So this website will be off the hook cuz the magic will bring in clients.”
She is placing everything on this site. Not out of desperation but out of conviction. She has decided that her community will find her the way they are meant to find her: through search, through referral, through someone sharing a link and saying “I finally found the help I’ve been looking for.”
When this site launches, it will be the first time Andreina Zamudio’s full self has ever had a home on the internet. Every service she offers. Every modality she holds. Every community she is called to reach. All of it, in one place, in her name.
We cannot wait to show you what comes next.
This is the most common concern we hear from practitioners whose work exists outside of what a standard therapy directory can hold. The answer is yes, and the process is the reason why. Before a single page is designed, we go deep: a blueprint call, a questionnaire, a strategy session, and a content review. By the time we start building, we understand not just what you do but who you are doing it for and why it matters. Andreina described her ideal client in a full page of detail without being
That is exactly what happened here. Andreina launched on the Mirasol template in 2023 at a price point that made sense for where she was. Three years later, she is building something entirely new under her own name with a full brand identity, a bilingual architecture, a lead generation system, and a booking flow that actually works. The template was never a ceiling. It was a beginning.
We do, and honestly we think more practitioners should consider it. Andreina made the decision to step away from Instagram entirely and trust her website to do the work. That decision came with a strategy built around SEO, word of mouth, events, and an email list grown through a lead magnet that lets people experience her philosophy before they ever book a call. Social media is one pa
The build is running on a three-stage approval process: homepage, additional pages, and launch. For Andreina, the strategy call happened on May 22. Ingrid is building the homepage. Yara is developing the brand identity. Kevin is handling the technical backend. The timeline is structured, not rushed, because the right site built carefully is worth more than a fast site built loose.
Yes, and we planned for it from day one. Rather than forcing a translation plugin on top of an English-only build, we are constructing the technical foundation so that Spanish can be layered in cleanly, either through a custom build or a structured integration, without starting over. For practitioners whose community speaks both languages, this is not an afterthought. It is infrastructure.
